I get tons of emails asking me about the process before actually sitting down to write a blog post. I thought I would share this with you guys today! It’s a simple Microsoft Word Document that I created. Yep, I am old school. I have used Word for as long as I can remember. No bells and whistles or colorful, fancy checklists. Why waste money on ink when printing checklists that have a bazillion colors and graphics. Stupid, in my opinion. Keep reading to find out where to get the checklist for FREE! Here is what my blog post writing checklist persists of.
Blog Post Writing Checklist – Google Keywords
The first item on my checklist is Google Keywords. This is where I take to Google and do keyword research. I don’t use a keyword app or pay an expensive company to do it for me. I mean, why can’t Google itself tell me the keywords it prefers? It just seems like common sense to me. For this blog post, we will use “How To Start A Blog” as an example post.
The first thing I would do is type how to start a blog, starting a blog, anything relating to my title into Google. It will then give me results from the search.
You can see above that Google gives me a wealth of information regarding what people are searching for starting a blog. I take the first two or three suggestions and make notes on my checklist. In my Keywords Google section, I would add “start a blog,” “how to start a blog,” “how to start a blog and make money, and “how to start a blog for free and make money.”
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My next item on my checklist is Pinterest keywords, my specialty! Need help with Pinterest? Let’s chat HERE! Pinterest keyword research is very similar to Google. You type in key phrases that you think someone would search when looking to start a blog.
Add these keywords in the Pinterest search section. As you can see, they are very similar to the Google search above.
Once you have completed the keyword search, you can pull words from the Google list and the Pinterest list that are similar and use those.
Blog Post Main Points
The third section is where I write the main points that I want to make in my post. I figure out 3-5 main points that I want to make when writing my blog post and compare them to the keywords above.
Final Blog Post Title
The fourth section is where I will write my final title. After keyword researching, make sure you use your keywords in your title. I use 2-3 keywords to create a title that is to the point and will allow the reader to know immediately what the blog post is about. I normally complete this part last.
Outbound Link Ideas
Outbound links are the fifth checklist item. I can jot down here if I have any affiliate links that I may want to refer people to or other blog posts from other bloggers, for example. Outbound links are great for SEO.
Inbound Link Ideas
Of course, there are also inbound links. I write ideas to refer the reader to other blog posts that I have written or a page/pages on my website. Or links to items that I have for sale or services that I provide. This is to encourage them to stay on your page and explore.
Call To Actions
My seventh item is a rather important step in blog post writing. Adding a Call to Action button or box. A Call to Action is something you tell the reader to do or complete, encouraging them to take action. One popular way is to ask them to subscribe to your email list. Or it could be to purchase service. You can also incorporate CTA’s into your social media posts.
The eighth item is tag ideas. WordPress has a section that allows you to use tags so that website visitors can find posts that contain ideas that they are looking for. Jot down a few in this section that pertains to your post.
Image Ideas is another checklist item. What type of images do I want to use for my blog post? Can I use stock photos, or do I have to take the photos myself? If you are a stock photo user, you have to check out Kayla over at Ivory Mix (this is an affiliate link. I make a small commission at no extra cost to you, thank you for your support!) Her photos are the best! She also offers monthly courses to keep you up to speed on just about anything you will need to know while blogging or running a business. This is an affiliate link. If you make a purchase, I earn a small commission at no extra cost to you. Thank you!
Affiliate Link Ideas
Lastly, your affiliate link ideas. Try and keep them relevant to the post. Like I did above. When I was referring to using stock photos, I added my affiliate link if someone was interested in signing up for a stock photo membership! Of course, your affiliate links can also be used in your outbound link category on the checklist if you did not have any other outbound link ideas.
Keep in mind that you can use your keywords throughout your blog posts. Of course, don’t keyword stuff and add keywords in every single sentence. But include them when making major points in your blog posts or teaching someone a certain task. These are great places to use keywords. Use common sense.
Once your checklist is complete, it will help you tremendously when writing the actual blog post. You can also keep referring back to the checklist for important details you may have missed on your first draft. That’s why the main points section is important. Although I only write 3-5, you can certainly come up with more points! Be sure to keep a notebook with all of your lists in one place. They are great to reference back when needed.
Get my FREE Blog Writing Checklist below. An easy PDF you can use. Black and white, no color or pretty graphics, just a straightforward checklist. Nothing fancy about it, but it really will help you when writing your blog posts. (Be sure to check your promotions or spam folder if you don’t see it in your inbox!)
Need help? Have a blog that’s less than a year old and would like an audit? I can help you by taking a look for you. You can see what the blog audit includes HERE.
Ready to get your Pinterest Business Account started? I can help you with that as well. Go HERE to see what I can do to get you set up and ready to monetize your blog.
A few blog posts that you might find helpful!